WhatsApp marketing and automation for hospitals and clinics

In India and many other markets, patients often find WhatsApp easier than forms or phone queues. We set up WhatsApp Business and the WhatsApp Business Platform with quick replies, enquiry routing, appointment reminders and follow-ups, all based on patient consent.

Who it is for: Hospitals and clinics that receive many WhatsApp enquiries or want fewer missed appointments.

What is included

  • WhatsApp Business or Business Platform setup and verification
  • Catalogue of services and doctors
  • Automated first replies and routing to the right desk
  • Appointment confirmations and reminders
  • Post-visit follow-ups and review requests, with consent
  • Opt-out handling and message-template approvals

What we measure

  • WhatsApp enquiries and response time
  • Appointment show rate
  • Opt-out rate

Reported fortnightly and monthly, including what is not working and what we are changing.

Timelines

Basic setup takes days; platform integrations and template approvals can take a few weeks.

Compliance built in

Everything we publish for this service is reviewed before it goes live against the medical advertising rules of its market (including NMC norms in India), platform health policies and data protection laws. We never promise rankings, patient numbers or clinical outcomes.

Questions about whatsApp marketing and automation

Is bulk WhatsApp messaging allowed?

Only to people who have opted in, using approved message templates. We do not send unsolicited bulk messages.

Can WhatsApp connect to our software?

Often, through the WhatsApp Business Platform and your CRM or HIS. We confirm feasibility during scoping.

Further reading

Written by the MedGrowth Digital team, led by Bhaskar Gohain. Last updated 21 October 2026. Editorial policy.

Start with a free growth audit

We review your current digital presence and share what to fix first. There is no fee and no obligation.

Free audit WhatsApp