Patient lead generation is the work between a click and a confirmed appointment: landing pages that answer a patient's real questions, enquiry forms and WhatsApp paths that work, call tracking, and a follow-up process so no enquiry goes cold.
Who it is for: Hospitals and clinics that get traffic or ad clicks but too few real appointments.
What is included
- Specialty landing pages built for one clear action
- Enquiry forms, click-to-call and WhatsApp paths tested on mobile
- Call tracking that counts genuine calls, not hang-ups
- Lead routing and response-time standards for your front desk
- Enquiry quality review with your team every month
- A single view of enquiries by source, specialty and outcome
What we measure
- Qualified enquiries by source
- Enquiry-to-OP-visit conversion
- Response time to new enquiries
Reported fortnightly and monthly, including what is not working and what we are changing.
Timelines
Quick fixes such as forms and call tracking can go live within weeks; conversion gains build as we test.
Compliance built in
Everything we publish for this service is reviewed before it goes live against the medical advertising rules of its market (including NMC norms in India), platform health policies and data protection laws. We never promise rankings, patient numbers or clinical outcomes.
Questions about lead generation and patient acquisition
What counts as a qualified enquiry?
We agree the definition with you upfront, for example a form with valid contact details or a call longer than a set duration.
Can you help our front desk convert more enquiries?
Yes. Response time and follow-up scripts often matter as much as the marketing that produced the lead.