Performance marketing for healthcare means paid campaigns on Google and Meta that bring in patient enquiries at a cost you can justify. We build campaigns by specialty and locality, follow Google's and Meta's healthcare ad policies, and report in enquiries and cost per patient rather than clicks.
Who it is for: Hospitals and clinics that need predictable enquiries for specific specialties, launches or new locations.
What is included
- Google Search, Performance Max and local campaigns by specialty
- Meta campaigns for awareness, health camps and consultations
- Ad copy and creatives reviewed against platform healthcare policies
- Conversion tracking for calls, forms and WhatsApp
- Weekly bid, budget and search-term management
- Fortnightly reporting in enquiries and cost per enquiry
What we measure
- Cost per qualified enquiry
- Enquiries by specialty and campaign
- Enquiry-to-appointment conversion
Reported fortnightly and monthly, including what is not working and what we are changing.
Timelines
Campaigns usually start producing enquiries within the first weeks; efficiency improves as data builds.
Compliance built in
Everything we publish for this service is reviewed before it goes live against the medical advertising rules of its market (including NMC norms in India), platform health policies and data protection laws. We never promise rankings, patient numbers or clinical outcomes.
Questions about performance marketing and paid media
Do you charge a percentage of ad spend?
Engagements are priced in a written proposal. Either way, your ad budget is paid directly to Google or Meta from your account.
Can healthcare ads get disapproved?
Yes. Some treatments and claims are restricted. We check copy and landing pages against current policies before launch.