Patients increasingly search for a doctor by name before booking. For independent specialists and doctors building a practice, a credible online presence is now part of professional reputation, and it has to stay within the advertising and conduct rules that apply to doctors, such as NMC norms in India.
How patients choose
- Searches for a doctor's name, qualifications and experience
- Reviews on Google and doctor directories such as Practo
- Specialty and condition searches in the doctor's area
- Short videos and articles that show how a doctor explains things
What we focus on
- Complete, consistent profiles across Google, Practo and your website
- Education-led content in your own voice
- Ethical review requests after consultations
- Simple booking via call and WhatsApp
Compliance points we watch
- Self-promotion must follow professional rules (NMC norms in India, and equivalent bodies elsewhere): no claims of superiority or guaranteed cures
- Qualifications and memberships must be shown exactly as registered
Services that usually fit
Questions
Is it ethical for doctors to market themselves?
Sharing accurate information about your qualifications, services and education content is broadly accepted. Claims, comparisons and inducements are not. We stay on the right side of that line.
How much time does it take from the doctor?
Typically a short monthly review and occasional recording sessions. We handle the rest.