Many patients choose a doctor before they choose a hospital. Brand building gives your hospital a clear position and gives each senior doctor a credible, consistent presence: complete profiles, published expertise, speaking and media opportunities, and referral relationships.
Who it is for: Hospitals building specialty centres of excellence, and senior doctors building a practice.
What is included
- Hospital and specialty positioning and messaging
- Doctor profiles on your website, Google, Practo and LinkedIn
- Expert content and media opportunities for senior doctors
- CME, conference and community event visibility
- Referral doctor communication programmes
- Brand consistency across signage, print and digital
What we measure
- Searches for your hospital and doctor names
- Profile views and enquiries per doctor
- Referral enquiries
Reported fortnightly and monthly, including what is not working and what we are changing.
Timelines
Brand building is a long-term effort, usually reviewed every quarter.
Compliance built in
Everything we publish for this service is reviewed before it goes live against the medical advertising rules of its market (including NMC norms in India), platform health policies and data protection laws. We never promise rankings, patient numbers or clinical outcomes.
Questions about hospital and doctor brand building
Is doctor self-promotion allowed?
It depends on the country. In India, doctors must follow NMC norms on advertising and professional conduct, and most countries have similar rules. We focus on education and verified credentials, not claims or comparisons.
Can you build a doctor's brand independent of the hospital?
Yes, for independent practitioners. For hospital doctors we agree the approach with the hospital.